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Marketing Manager

Location: Glen Rock, New Jersey
Date Posted: 11-28-2017
  • Create strategies, including pricing strategy, to successfully launch healthcare products.
  • Direct all pre-launch activities. Work with the departments to develop marketing/sales materials..
  • Sale Support specialists in all regions through product launch and post-launch. Sales and marketing tool development, educate about marketing& pricing strategy, positioning, & customer targeting
  • Drive market development activities.
  • Develop and execute worldwide marketing plans, including market assessment, prioritization and development, and planning, etc.
  • Own a detailed understanding of competitive landscape and continually re-assess competitive landscape
  • Develop external relationships with key opinion leaders in the laboratory, public health, hospital, lean and other appropriate areas related to platform usage and adoption.
  • Define and champion brand strategy within organization and secure needed resources
  • Work closely with Healthcare Economics team to develop models and programs that will support and drive market adoption.
  • Effectively partner and collaborate with regional marketing leaders, upstream marketing, R&D, Clinical and Scientific Affairs, Business Development and other functions to ensure appropriate inputs into portfolio and marketing strategy.
  • Experience in worldwide strategic marketing, global marketing and product management in healthcare companies with a focus on platform development and commercial launch.
  • Experience developing and operationalizing SaaS pricing model
  • Experience with one or more of the following  related technologies – Middleware, HL7/ASTM, Data Analytics
  • Demonstrated skills in development and execution of successful new product launch plans that have provided rapid, global, market penetration and uptake in fast moving, competitive markets.
  • Strategic agility and action oriented with the ability to drive results
  • A strategic thinker with project skills; proven analytical skills with the ability to translate data into actionable plans; demonstrated ability to develop and implement marketing and product strategies, convert them into tactical marketing plans, execute and deliver results..
  • Leadership presence with ability to utilize organizational channels, experience and influencing skills to effectively negotiate and persuade others, comfortable with complex and matrixed-team environments.
  • Strong organizational skills and ability to meet tight deadlines in an environment of competing priorities. Ability to routinely work on multiple tasks with multiple people while effectively prioritizing.
Bachelor’s degree in marketing, business administration, computer science, or within a technical area of focus.
MBA is a plus
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