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Marketing Manager

Location: Glen Rock, New Jersey
Date Posted: 11-28-2017
Responsibilities:  
  • Create strategies, including pricing strategy, to successfully launch healthcare products.
  • Direct all pre-launch activities. Work with the departments to develop marketing/sales materials..
  • Sale Support specialists in all regions through product launch and post-launch. Sales and marketing tool development, educate about marketing& pricing strategy, positioning, & customer targeting
  • Drive market development activities.
  • Develop and execute worldwide marketing plans, including market assessment, prioritization and development, and planning, etc.
  • Own a detailed understanding of competitive landscape and continually re-assess competitive landscape
  • Develop external relationships with key opinion leaders in the laboratory, public health, hospital, lean and other appropriate areas related to platform usage and adoption.
  • Define and champion brand strategy within organization and secure needed resources
  • Work closely with Healthcare Economics team to develop models and programs that will support and drive market adoption.
  • Effectively partner and collaborate with regional marketing leaders, upstream marketing, R&D, Clinical and Scientific Affairs, Business Development and other functions to ensure appropriate inputs into portfolio and marketing strategy.
Qualifications:
  • Experience in worldwide strategic marketing, global marketing and product management in healthcare companies with a focus on platform development and commercial launch.
  • Experience developing and operationalizing SaaS pricing model
  • Experience with one or more of the following  related technologies – Middleware, HL7/ASTM, Data Analytics
  • Demonstrated skills in development and execution of successful new product launch plans that have provided rapid, global, market penetration and uptake in fast moving, competitive markets.
  • Strategic agility and action oriented with the ability to drive results
  • A strategic thinker with project skills; proven analytical skills with the ability to translate data into actionable plans; demonstrated ability to develop and implement marketing and product strategies, convert them into tactical marketing plans, execute and deliver results..
  • Leadership presence with ability to utilize organizational channels, experience and influencing skills to effectively negotiate and persuade others, comfortable with complex and matrixed-team environments.
  • Strong organizational skills and ability to meet tight deadlines in an environment of competing priorities. Ability to routinely work on multiple tasks with multiple people while effectively prioritizing.
Education:
Bachelor’s degree in marketing, business administration, computer science, or within a technical area of focus.
MBA is a plus
 
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